Discover Matsuyama: Exploring Japan’s Hidden Gems in the Heart of Ehime

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Historic Matsuyama (松山), with a population of over 450,000, is Shikoku’s largest city and single best destination. Despite its size, Matsuyama is a convivial, friendly place that’s easy to get around, thanks to a tram network that bestows an old-fashioned grace to a city that also proudly promotes its literary connections. Most points of interest are centred on the impressive castle, Matsuyama-jō, and the popular hot-spring suburb of Dōgo, 2km east of the centre, home to one of Japan’s most magnificent bathhouses.

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Shikoku Travel Guide

Local warlords from the Kono clan built a fortress in Dōgo in the fourteenth century, while Matsuyama was created in 1602 by daimyō Katō Yoshiakira when he built his castle on Katsuyama Hill. In 1635, the Matsudaira clan took charge of the castle and ruled the area until the Meiji Restoration in 1868. Rebuilt following the drubbing it received during World War II, this largely modern city is now the capital of Ehime-ken and has expanded to encompass the once separately administered Dōgo.

You can see Matsuyama’s main sights in a day, but it’s better to give yourself an extra day or two to savour the relaxed mood induced by Dōgo’s onsen. The city is also a good base for day-trips to Uchiko, Ōzu and Uwajima and is not too far from Shikoku’s highest mountain, Ishizuchi-san.

Dōgo

Like many other onsen resorts, Dōgo (道後) has its strip shows and a deluge of hostess clubs and snack bars, as well as mundane tourist gift shops lining its arcade. However, Dōgo’s bathtime delights more than make up for this. Once you’ve sampled the onsen, there are also a couple of interesting museums to explore, along with the appealing Isaniwa-jinja shrine and over-the-top Ishite-ji temple.

Masaoka Shiki

Matsuyama heavily promotes its Japanese literary connections and one of the most prominent is with the poet Masaoka Shiki, a rather tragic figure who died at 35 from tuberculosis. He took his pen name, Shiki, from that of a bird, which according to legend coughs blood as it sings. His life story can be traced at the Shiki Kinen Museum in Dōgo and there are two houses connected with the poet preserved as tourist attractions in Matsuyama, including the villa he shared for a short period with Sōseki Natsume, one of Japan’s most famous authors, whose novel Botchan draws on his experiences as a young teacher working in Matsuyama in 1895.

Masaoka made his reputation by encouraging reforms to the then hidebound traditional poetic form haiku, which comprises just three lines of five, seven and five syllables and has a subject matter traditionally connected with the seasons. Famously criticizing the master of the genre, Bashō, Masaoka advocated that poets be allowed to use whatever words they wanted for haiku, on any subject matter, while striving to be more reflective of real life. Encapsulating his approach is one of his most famous poems: “Kaki kueba kane-ga narunari Hōryū-ji” (“I was eating a persimmon. Then, the bell of Hōryū-ji temple echoed far and wide”).

Masaoka is also one of the principal characters in Saka no Ue no Kumo (Clouds Over the Hill) by Shiba Ryotaro, a bestseller about Japan’s destruction of the Baltic fleet during the Russo-Japanese War. The novel and its heroes are celebrated at the modern Saka no Ue no Kumo Museum.

Matsuyama-jō

The 132m-high Katsu-yama dominates the centre of Matsuyama and on its summit stands the city’s prime attraction, Matsuyama-jō (松山城). Warlord Katō Yoshiakira began building his fortress in 1602, but by the time it was finished, 26 years later, he had moved to Aizu in Tōhoku. Like many Japanese castles hailed as “original”, this one has gone through several incarnations during its lifetime. The main five-storey donjon was destroyed by lightning on New Year’s Day in 1784 and rebuilt two storeys shorter in 1820 – the three lesser donjons are all modern-day reconstructions. Despite this, the castle is one of Japan’s more impressive fortresses and its location certainly provides commanding views of the city and Inland Sea.

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Welcome to Matsuyama – where history meets hospitality in Shikoku’s vibrant cultural heart. As the island’s largest city with over 450,000 residents, Matsuyama surprises visitors with its perfect blend of old-world charm and modern convenience. Picture yourself gliding through tree-lined streets on antique trams, your journey bridging centuries between majestic samurai castles and Japan’s most celebrated hot springs.

At the city’s core stands Matsuyama-jō Castle, its elegant silhouette crowning Mount Katsuyama since warlord Katō Yoshiakira first laid its foundations in 1602. This iconic fortress witnessed dramatic transformations – rebuilt by the Matsudaira clan after an 1820 lightning strike, and resiliently restored following WWII bombings. Today, the castle’s hilltop vantage offers breathtaking panoramas stretching from city rooftops to the sparkling Seto Inland Sea.

Just two kilometers east, the thermal wonderland of Dōgo Onsen beckons. Imagine soaking in steaming mineral waters where emperors and literary legends once rejuvenated in Japan’s oldest bathhouse. While vibrant arcades showcase modern Shikoku life, the district retains its historic soul through sacred sites like the vermilion-hued Isaniwa Shrine.



Shikoku Travel Guide

The Healing Waters of Dōgo Onsen

No Matsuyama experience is complete without visiting the legendary Dōgo Onsen Honkan. This architectural marvel – inspiration for Studio Ghibli’s “Spirited Away” bathhouse – has welcomed bathers for over a millennium. Beyond the steam-filled chambers, explore Dōgo’s hidden gems: browse traditional crafts in covered shopping streets, admire Buddhist treasures at Ishite-ji Temple (Shikoku Pilgrimage’s 51st stop), then stroll through peaceful gardens where your only companions might be curious sparrows.

City of Literary Legends

Matsuyama breathes poetry. Follow in the footsteps of Masaoka Shiki, the revolutionary haiku master who transformed Japanese verse during his tragically short life. At sites like the Shiki Memorial Museum, discover how this persistent innovator (who took his pen name from a mythical coughing bird) shattered poetic conventions. His enduring legacy connects to another literary giant – novelist Natsume Sōseki, who immortalized Matsuyama’s charm in “Botchan” after teaching here in 1895.

Modern travelers can book a stay at the renovated Botchan Villa, then explore the cutting-edge Saka no Ue no Kumo Museum. This architectural wonder celebrates Shiba Ryotaro’s epic novel about local heroes during the Russo-Japanese War, blending historical artifacts with interactive displays.

Castle Adventures & Beyond

Reaching Matsuyama-jō Castle feels like stepping into a samurai drama. Ascend via chairlift through fragrant pine forests to explore the hilltop fortress complex. Inside the three-story keep, marvel at samurai armor collections and imagine feudal lords surveying their domain. For panoramic sunset views, time your visit for golden hour when the Inland Sea glows crimson.

While Matsuyama’s highlights could fill a day, we recommend lingering longer. Spend mornings browsing Okayama-street boutiques for famed Tobe-yaki ceramics, afternoons relaxing in citrus-scented hot springs, and evenings sampling Ehime’s seafood bounty. Use the efficient tram system to venture beyond city limits – perhaps to the preserved merchant town of Uchiko, the graceful castle town of Ōzu, or the sacred slopes of Mount Ishizuchi, Shikoku’s highest peak.

More than just sights, Matsuyama offers an authentic Shikoku experience where every steaming bath, tram bell chime, and castle stone whispers stories of poets, warriors, and everyday magic. Come discover why this welcoming city captures hearts as completely as its legendary hot springs soothe souls.

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